The Liqid brand, despite being in the startup phase, already had name recognition. Our brand, however, needed an overhaul. The goal was to create an easily recognizable mark and style that felt more consumer-oriented than enterprise. In order to stand out in a category that usually made the complicated more complicate, we focused on subtracting. This simplification of our messaging, product design and branding quickly garnered attention. With a refreshed look and experience we quickly secured more investment.