The Home and Housewares show is the showcase for all the major brands. They show off their newest wares in an attempt to catch the eye of the major retailers. The booth is what draws the buyers in and is a place where those conversations happen. We created a large space that had presence from the exterior and drove interaction with the products on the interior. Large lifestyle images depicted life happening and speaking to the fact that Bissell is your partner in floor care. 

The booth received praise from not only the buyers, but competitors as well.